Super Bowl Squares for Charity: How to Host a Fundraiser with the Big Game’s Most Popular Pool

Are you ready for Super Bowl LVII? The Kansas City Chiefs (14-3) will take on the Philadelphia Eagles (14-3).

Chiefs head coach Andy Reid got his first job as a head coach with the Eagles in 1999. He coached the team for 14 seasons, winning six division titles amidst nine playoff appearances. The team made it to Super Bowl XXXIX in 2005 but lost to the New England Patriots.

Reid made it back to the Super Bowl in 2020 with the Chiefs. They beat the San Francisco 49ers 31-20. It was the team’s first Super Bowl win in 50 years.

The Eagles won the Big Game in 2017. It became the team’s first Super Bowl victory in franchise history.

In his second year with the Eagles, head coach Nick Sirianni may bring another championship to Philly.

Super Bowl LVII will occur at State Farm Stadium in Glendale, Arizona. Kickoff begins on February 12, 2023, at 6:30 PM EST.

If you’re looking to get into the spirit of the game, Super Bowl squares is a popular pool for charity.

Let’s take a closer look at how it works.

Super Bowl Squares: How Does It Work?

A Super Bowl squares pool is easy to set up. You’ll need a printable template with a specific number of “squares.”

You can spread squares across ten vertical rows and ten columns. So, that gives you 100 squares from which to choose. (A 5×5 grid may be another option.)

Each axis gets numbered from zero to nine. Participants can pay for each square. The object of the pool is to win for your square, per quarter or from the final score.

For each round, take the last digit from each team’s score. The square that matches the score wins.

For example, say the score is Chiefs 7 and Eagles 10 after the first quarter. There is only one number for the Chiefs (7), and the Eagles’ score represents a zero.

Whichever square matches the seven for the Chiefs and 0 for the Eagles wins.

You can establish win totals for each quarter. If you sell 100 squares at $20 each, you’ll have a prize pool of $2,000.

Divide that total in half for a charity or donation of your choosing.

For the remaining $1,000, you might offer $200 per three-quarters and $400 for the final score.

You may adjust your grid and payouts based on your preferences.

How to Set Up a Squares Pool for Charity

To set up a pool for Super Bowl squares, you should first identify your goals. Can you sell 100 squares for a 10×10 grid? Or will you need a 5×5 option with 25 squares?

Next, decide whether to do the squares pool online or with a printable template. You can mark the names manually per square if necessary. Make sure you choose a responsible game manager to oversee your pool.

Then, you’ll come up with a cost for each square bet. Depending on your desired audience, you may offer squares for $10 to $20. 

Give people at least a week in advance to choose squares. They may also buy more than one square for the pool. (That might help to fill up your grid.)

Construct your grid randomly or with numbers in sequential order. Draw random numbers for each axis. Or you can stick with zero through nine in order.

Collect money for squares by choosing a payment method. There are plenty of options like PayPal, Venmo, Zelle, etc.

You can allow payouts per quarter, half, or just for the final score. Let your audience know when and how payouts will take place.

Stop taking payments at kickoff on Super Bowl Sunday. Distribute winnings from your prize pool on game day or the day after. (You may also stop taking payments before the Super Bowl.)

Tips for Promoting Your Super Bowl Squares Pool

Create a Facebook group to promote your squares pool. Have your game manager post updates about participants, prize pools, and available squares.

You can also post information about the charity or organization with which you’ll be associated. Let your audience know how much money is going to your charity. You could create a graphic that shows how the goal is progressing.

To create extra awareness, start an email newsletter. That way, you can keep records of people in your pool and how much they’ve donated. Collect email addresses from friends and family or send them out to those you already know.

Offer each of your participants an updated PDF or spreadsheet about your grid. You can even make a poster printout if the grid fills up. Then you can send that to those in your pool and post it to Facebook.

Consider promoting your pool via Instagram, Twitter, or YouTube. Come up with short video clips for TikTok as well. The more content you produce, the more involvement you may draw into your pool.

For those who are even more tech-savvy, you could create a website for your pool. You could post links to your printable template. From your site, you can also post blogs about the pool and charity with which you’re involved.

Make sure to keep your grid updated too! Offer your squares on a first-come, first-served basis.


Starting a squares pool for the Super Bowl is an excellent way of engaging with people for a good cause. The 2022-2023 NFL season was a pivotal year for sports betting. Getting people to donate as a community is a more charitable purpose.

Using a Super Bowl squares pool is also a perfect way to initiate a fundraiser. Your local school may need help with supplies or equipment. You could even aid your community by giving back through a food charity.

Turn this year’s Super Bowl into a giveaway that benefits those in need.

Good luck, and have fun!


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